MKM Building Supplies
Transforming Product Content to Drive Digital Growth
The Challenge
MKM, one of the UK’s largest independent builders’ merchants, faced challenges with inconsistent product data, minimal content, and fragmented sourcing across thousands of SKUs. With an expanding digital presence, the need for accurate, enriched, and SEO-optimised product information became mission-critical.
What We Delivered
✔️ Taxonomy & Schema Design
Defined a scalable, structured product schema to support internal governance and better digital merchandising.
✔️ Product Data Sourcing & Enrichment
Sourced and enriched product data at scale from multiple manufacturers, filling critical gaps in product attributes and specifications.
✔️ AI Content Creation
Used AI-powered tools to generate rich, SEO-friendly product descriptions and titles—tailored to category, customer, and channel.
“Start with Data have transformed our product catalog management, reducing content creation time by 76% and allowing our team to focus on strategic goals”
Craig McClaren (Head of Digital, MKM)
The Outcome
20,000 SKUs
enriched with consistent, detailed product attributes
+85% YoY
conversion rate increase—linked directly to improved product data
+10% increase
in trade customers using the site
Want results like MKM?
We’ve helped leading retailers and distributors transform their product content—let’s explore what’s possible for you.