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Insight

Read about our experience and views on product data management in retail, manufacturing & distribution

Akeneo for E-commerce: Your Questions Answered

This article answers the most pressing questions about how Akeneo and its PIM solution support the drive for excellence in customer experience, business efficiency and revenue growth. It outlines Akeneo’s credentials as a robust platform which equips you not only for competing effectively, but also scaling your operations as you grow into new markets.

What is Cloud-Based PIM and Its Advantages?

Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection.

What are the benefits of transitioning from Excel to PIM?

B2B and B2B businesses alike are having to get used to the challenges and demands of managing vast volumes of increasingly extensive product data. Excel has been the longstanding go-to tool for product information management, but its limitations are becoming painfully apparent in the rapidly-evolving modern e-commerce ecosystem. That’s why transitioning from Excel to a Product Information Management (PIM) system offers several compelling benefits to counteract Excel’s deficiencies and strengthen operational efficiency and market competitiveness.

What is the Synergy Between PIM and Digital Asset Management?

Understanding how Product Information Management and Digital Asset Management work hand-in-hand is crucial for merchants of all types aiming to optimise their online presence. PIM focuses on managing detailed product information, while DAM is dedicated to organising and distributing digital assets such as images, videos, and essential documentation. The integration of the two systems offers a strategic approach to managing product data and digital content.

Akeneo for eCommerce: Your Questions Answered

Enhanced product pages can significantly improve customer engagement and sales. This best practice guide has practical tips for an impactful product page. It’s concise, informative, and should be a game-changer for your product pages.

Creating the Perfect Product Page

Enhanced product pages can significantly improve customer engagement and sales. This best practice guide has practical tips for an impactful product page. It’s concise, informative, and should be a game-changer for your product pages.

What is PIM (Product Information Management)?

Product Information Management (PIM) is an essential tool in modern eCommerce and digital marketing, as it provides a unified platform for managing, enriching, and distributing high-quality product information to target customers. The technology which underpins this business discipline streamlines the creation and delivery of engaging product experiences across various sales and eCommerce channels.

Akeneo Explained: Your Top Questions Answered

When navigating the complexities of product information management, Akeneo’s PIM solution emerges as a key player, both for Product Information Management (PIM) and Product Experience Management (PXM). Our article addresses the most common questions asked about Akeneo and the capabilities of its PIM solution, contrasting them with its competitors, and highlighting its unique strengths.

The 5 Best PIM tools to consider for your business

For businesses, managing product information seamlessly across multiple channels is a challenge. With a surge in the digital marketplace, the need for an efficient Product Information Management (PIM) tool is undeniable. This article delves into what a PIM system is, its benefits, and highlights the best tools tailored for B2B needs.