Guides

Still copy-pasting specs into spreadsheets? For industrial manufacturers, manual product data management no longer works. Learn how structured onboarding, PIM systems and AI-powered enrichment transform complexity into control.

Product launch delays aren’t inevitable. Learn how messy supplier files, missing attributes and manual processes slow you down — and how SKU Launch plus PIM transform weeks of delay into days of speed.

Even loyal trade buyers now research online before buying in branch. Builders’ merchants who neglect digital product data are losing sales. Learn how structured product data, supplier onboarding, and enrichment can future-proof your business.

AI can generate product descriptions fast, but without governance it creates errors and inconsistency. Learn how B2B companies should set guardrails for safe, effective product content.

Struggling with inconsistent product names, missing attributes, poor images, or scattered datasheets? This article outlines the 5 biggest product data mistakes building materials suppliers make — and how to fix them to boost sales and customer trust.

The Shopify Product Data Hygiene Checklist – Clean, consistent data drives trust, SEO, and now GenAI. Use this checklist to standardise titles, attributes, schema, and enrichment so your Shopify store performs better for search engines, AI tools, and customers alike.

When product data spirals out of control, Shopify merchants pay the price: duplicate SKUs, missing attributes, and customer confusion. This article explores the warning signs of data chaos, why it matters for your customers, and practical steps to clean, standardise, and regain control over your catalogue.

Accurate product data is a prerequisite for any eCommerce worth its salt nowadays. The importance of reliable information in the eyes of the discerning consumer makes your selection and management of a Product Information Management (PIM) system a critical longer-term decision. One such platform, Pimcore, is frequently highlighted as a leading solution, but how does… Read More »3 best Pimcore alternatives for product information management in 2024

Managing product data effectively has become crucially important for builders’ merchants, especially in a market where accuracy, speed, and customer experience are paramount. As we look beyond 2024, the right Product Information Management (PIM) system will make all the difference in enabling smooth supplies of material to constructors. Our article explores the top five PIM… Read More »The 5 best PIMs for builders’ merchants

eCommerce has long spread its tentacles around the world, and those businesses excelling in this ecosystem are those who practise efficient product information management. PIM software is what powers this efficiency, because its features  enable businesses to optimise their operations and enhance their customer experiences. Our article looks at what marketplace integration is, how to… Read More »The 5 best PIMs for marketplaces

This best practice guide will share practical tips for impactful product pages. It’s concise, informative, and should be a game-changer for your product pages. Download the FREE guide

If business is getting stronger, you’re probably managing a growing product catalogue across multiple sales channels. But there’s an impending storm. Your spreadsheets are multiplying, your supplier data arrives in six different formats (none of them especially helpful), and your team is starting to sink into a mire of manual updating. Does that sound familiar?… Read More »19 features that make a PIM a worthwhile investment

In the race to keep product listings live, relevant, accurate and channel-ready, the biggest speed bump in your road isn’t strategy – it’s supplier data. So often, it is inconsistent, multi-format, and ends up being siloed. However, with the right approach, syncing product data with your core systems can easily become a well-oiled, automated machine.… Read More »How to sync supplier data with PIM, ERP, and marketplaces

Enterprise software loves a silver bullet solution, but let’s face it – when it comes to managing your product data there are a couple of hard truths: your ERP simply can’t do it all, and your APIs can’t do it alone. Today, it’s a multi-channel, multi-format, multi-stakeholder world, so the way you manage your product… Read More »ERPs vs APIs: Why your product data needs more than one hero

How much does a PIM cost? It depends on who you ask…and what you’re really buying. Some vendors will tell you it’s £500 a month. Others won’t talk to you for less than £50K a year. Then, somewhere in the middle, there’s an open-source champion promising a free solution, omitting to mention that you’ll need… Read More »PIM pricing explained: What you’re paying for and why it matters

Remember the days of thumbing through a bulky A to Z to find that back-street destination? You’d hope for the best, trace your finger, squint at street names, scratch your head and eventually find what you needed. Well, that’s pretty much what relying on traditional SEO tactics feels like in today’s commercial environment. While you’re… Read More »Why Traditional SEO is Broken – And How Your Product Data Can Fix It

In an ideal world, an ERP platform would manage every aspect of your business, even product data. But here’s the thing. Even the best-known ERPs, such as NetSuite, Linnworks, SAP, Epicor, Microsoft Dynamics 365, Acumatica, Odoo, and Sage Intacct, aren’t (and were never) designed to manage the increasing complexity of constantly evolving product data. That’s… Read More »10 red flags that your ERP is failing your product data (and what to do about it)