When you syndicate your product information to marketplaces, you are joining forces with powerful partners who have an immense reach. They don’t let substandard information onto their platforms, because it’s their reputation at stake, not just yours. That’s why you need to use product feed compliance & optimisation tools to… Read More »PIM for marketplace compliance
Your digital shelf represents your brand and impacts directly on your volume of sales. Here are five of the most important areas for you to bear in mind as you craft a winning digital shelf. 1. High-quality product data Data quality underpins a robust strategy for launching on the digital… Read More »5 key areas on the digital shelf that brands and manufacturers need to optimise
PIM team roles and responsibilities Executing a PIM implementation project means making changes and amendments to your product data, processes, workflows, and systems. This will necessarily involve several different people. Their expert input, be it from an executive, user, or technology perspective, is essential to the success of such a… Read More »Product information management roles and responsibilities
Key takeaways Shift to digital drives demand for volume and breadth of product data Improvements in data onboarding processes and data quality creates Value for customers across all contexts and channels Enabled by modern PIM technology (user-friendly interfaces, integration, automation, bulk processing) During our recent webinar series on product data… Read More »Supplier Onboarding & The Solution Vendor’s Perspective
When you syndicate your product information to your sales channels, you want it to be tailored and adapted to the precise attributes of each channel. A PIM solution helps you to do this.
The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. It is the highest-quality product data which generates essential and relevant information, leading to successful business outcomes on your digital shelf. The more comprehensive and accurate the information, the easier it is for customers to search for, find and buy products. A PIM solution drives these performance enhancements on your digital shelf.
An excellent product experience will engage customers to the extent that they will be heavily influenced in their purchasing journey. At the heart of PXM is high-quality product information. We look at the relationship between PIM and the product experience, and how the former can enhance the latter.
A PIM implementation is a major investment in digitising your product-centred business. You probably have a lot of questions you want to ask. In this article, we select 5 of the most commonly posed questions to help you decide to move ahead with your PIM project.
MDM projects can be highly successful, but they are fraught with perils if the right planning is absent. We look at the six most common pitfalls and how to avoid them.
Naturally, when it comes to your master data, your holy grail is to achieve the ‘golden record’ – the most accurate, complete, and comprehensive data which can be safely used for any application across the enterprise. We analyse how to go about ensuring you create a golden record for all your data.