Skip to content
Home » Insight » Page 2

Insight

Why Traditional SEO is Broken – And How Your Product Data Can Fix It

Remember the days of thumbing through a bulky A to Z to find that back-street destination? You’d hope for the best, trace your finger, squint at street names, scratch your head and eventually find what you needed. Well, that’s pretty much what relying on traditional SEO tactics feels like in today’s commercial environment. While you’re… Read More »Why Traditional SEO is Broken – And How Your Product Data Can Fix It

10 red flags that your ERP is failing your product data (and what to do about it)

In an ideal world, an ERP platform would manage every aspect of your business, even product data. But here’s the thing. Even the best-known ERPs, such as NetSuite, Linnworks, SAP, Epicor, Microsoft Dynamics 365, Acumatica, Odoo, and Sage Intacct, aren’t (and were never) designed to manage the increasing complexity of constantly evolving product data. That’s… Read More »10 red flags that your ERP is failing your product data (and what to do about it)

The Role of Product Data in Meeting Sustainability Reporting Requirements

Whether you’re supplying concrete, cladding, insulation or adhesives, sustainability is no longer just a buzzword—it’s becoming a buyer requirement. Trade buyers, contractors, and procurement teams are being asked to choose products based on environmental impact. That means you need to provide the right data—on your website, in your catalogues, and across your channels. And here’s… Read More »The Role of Product Data in Meeting Sustainability Reporting Requirements

PIM in the Yard? Why Digital Product Data Still Matters in Branch-Based Sales

If most of your business still happens over the counter, on the phone, or through reps in the field, it’s easy to think product data isn’t a priority. But here’s the thing: whether your customer walks into a branch or logs in from their van, they’re making decisions based on the information you give them.… Read More »PIM in the Yard? Why Digital Product Data Still Matters in Branch-Based Sales

Marketplace-Ready: How Distributors Can Syndicate Product Data Without the Spreadsheet Chaos

If you’re a distributor trying to grow your reach through online marketplaces, you’ve probably realized something painful: Listing your products is harder than selling them. Every marketplace—whether it’s Amazon Business, Zoro, Digi-Key, or a specialized B2B portal—has its own rules: And most distributors are managing this chaos in spreadsheets. That might work for a few… Read More »Marketplace-Ready: How Distributors Can Syndicate Product Data Without the Spreadsheet Chaos

How to Save £100k a Year on Product Sheets (Without Cutting Corners)

If you work in manufacturing, you already know the grind: dozens—sometimes hundreds—of SKUs, each needing technical data, compliant documentation, and marketing-ready content. And if your team is still managing product info in spreadsheets or static PDFs? You’re burning time, budget, and probably patience. Let’s talk about something that’s costing mid-sized manufacturers upwards of £100,000 a… Read More »How to Save £100k a Year on Product Sheets (Without Cutting Corners)

How Distributors Can Enrich 1,000’s SKUs Without Burning Out Their Team

If you’re a distributor managing thousands of SKUs, you’ve probably faced this reality: Too many products. Too little time. Too much pressure on a small team to get content launch-ready—across websites, catalogs, and partner channels. You want to move fast and publish at scale. But when every product needs enriched data—technical specs, descriptions, certifications, images—it… Read More »How Distributors Can Enrich 1,000’s SKUs Without Burning Out Their Team

Can Your Website Handle the Data Needs of Trade Buyers?

Trade buyers aren’t browsing your website for fun. They’re under pressure. Quoting jobs. Checking specs. Finding alternatives. Downloading datasheets. Often after hours, when no one’s picking up the phone. If your website can’t deliver the information they need—fast and reliably—you’re not just missing a sales opportunity. You’re frustrating the exact customers you want to keep.… Read More »Can Your Website Handle the Data Needs of Trade Buyers?

What is ERP? Meaning, examples and how a PIM can complement your legacy tech stack

Whether it’s eCommerce or physical, B2B, B2B or D2C, and in whatever sector, managing business processes and information efficiently is a key factor for your bottom line. That’s why we are exploring the importance of Enterprise Resource Planning (ERP) systems in this article. We cover two main areas: the potential issues and challenges with legacy… Read More »What is ERP? Meaning, examples and how a PIM can complement your legacy tech stack

What is product information? Meaning, examples, and, how it can benefit your eCommerce

For the modern eCommerce customer, comprehensive and accurate product information is a baseline expectation, not a pleasant surprise bonus. That’s why businesses of all types and sizes have the commercial obligation to make sure they deliver in this area. That’s why we’re covering the essence of product information in this article. It will provide you… Read More »What is product information? Meaning, examples, and, how it can benefit your eCommerce

The Ultimate Guide to Taxonomy and Attribution in eCommerce

We all have an insatiable appetite for information nowadays. We’re flooded with it from all directions, but sometimes, when we need it to make informed decisions, it isn’t always straightforward to find. That’s frequently the case with product information. For merchants of all shapes and sizes, two key factors for presenting complete, relevant, accurate, and… Read More »The Ultimate Guide to Taxonomy and Attribution in eCommerce

What are product data attributes? Meaning, examples and why they are important for product discovery

eCommerce is a fierce and dog-eat-dog world, and the way you manage and present your product information is what can make or break your business. The foundations upon which a lot of that information rests are product data attributes. They are an essential element in helping customers find exactly what they need, make well-informed decisions… Read More »What are product data attributes? Meaning, examples and why they are important for product discovery

What is PMDM? Meaning, and is it the same as a PIM?

The vast majority of businesses are data-driven (or fast becoming so) and they all know how efficient data management is the foundation for staying competitive. A relatively recent addition to the data management world is Product Master Data Management (PMDM). It ensures that all product-related information is accurate, consistent, and easily accessible across various channels.… Read More »What is PMDM? Meaning, and is it the same as a PIM?

What is DAM? Meaning, examples and how it enhances the product experience (PX)

When shopping online, we are all modern, savvy and street-smart consumers nowadays. We expect not only a product description, but an assortment of visual material to accompany it. That’s why efficiently managing your digital assets (images, videos, documentation, etc) is a differentiating factor for your eCommerce success. Our article explores Digital Asset Management (DAM), its… Read More »What is DAM? Meaning, examples and how it enhances the product experience (PX)

Beyond the Brochure: Taking Print-Heavy Businesses into Digital Product Management

In the building supplies world, print has held its ground. Product catalogues, technical brochures, printed datasheets—they’re still useful, especially in-branch or out on-site. But as your customers start doing more online—pricing jobs, comparing specs, checking availability—those PDFs and printouts start showing their limits. The challenge? A lot of businesses still treat the print catalogue as… Read More »Beyond the Brochure: Taking Print-Heavy Businesses into Digital Product Management