Insight

Session 2: Mastery & Enrichment Consumer retailers and industrial distributors alike can add to the volume of product data, and enhance its value for the best possible customer experience, trustworthy business analytics, and insight. Webinar Series:How to create value for your business and customers through product data management Session 2: Mastery & Enrichment Wednesday 10th… Read More »Webinar Series: How to create value for your business and customers through product data management – Part 2

Clearly, a data migration tool must possess features like flexibility, scalability and ease of use for those stakeholders with minimal technical expertise. Additionally, to add agility to the endeavour, it requires an intuitive user interface and as wide a range of functionalities as necessary. No single off-the-shelf tool exists to fit all data migration projects.… Read More »Data migration tools

Data migration testing needs to be addressed in the preparatory phase, before moving to the data migration project. Ensuring verification and validation of the product data to be migrated significantly reduces the inherent risk involved. Pre-migration Certain data migration testing steps should be taken before entering the main project phases: Data cleansing In the data… Read More »Product Data Migration: Testing

What PIM brings to marketing teams Manufacturers, distributors, and retailers need PIM more than they ever have. The widespread shift to eCommerce models in both B2C and B2B has generated a broad variety of different sales channels, platforms, which has created a need for a scalable way to ensure customers get complete, correct, up to… Read More »PIM for marketing

No two data migration projects are the same, so the methodology used will vary from case to case. However, for Start with Data, the basis of any successful transformation project lies in the application of our four-step model. At Start with Data, we appoint, at minimum, two key migration figures: The Data Lead (Managing or… Read More »Product data migration – the process

The changing eCommerce landscape There are many more regular eCommerce customers than ever before, and they are expecting digital channels to deliver a very high baseline standard for the product information they need to make purchasing decisions. This also applies to B2B customers with industrial manufacturers and distributors. Purchasing behaviour has changed notably and the… Read More »PIM consultancy: The benefits of using a consulting partner

As digital commerce becomes embedded in our everyday lives, manufacturers, distributors and retailers face the challenge of satisfying customers whose profiles are rapidly evolving: That’s why PIM software solutions are becoming the go-to solution for businesses. It centralises the ‘golden record’ of all product data and offers features which integrate with various parts of the… Read More »PIM solutions: 10 things to look for

The eCommerce landscape has changed dramatically in the last couple of years, and statistics suggest that this trend is only going in one direction – omnichannel eCommerce is here to stay and is destined to dominate. Alongside this accelerated trend, the amount of product data being generated is growing exponentially, as are the risks of… Read More »The importance of product information management

What are industry data standards? In March 2021, the International Data Corporation (IDC) noted that “The amount of digital data created over the next five years will be greater than twice the amount of data created since the advent of digital storage. The question is: How much of it should be stored?” As the volume… Read More »Industry Data Standards – ETIM, BMECat, IceCat, GS1

Here’s another of our conversations in our ‘A day i the life of…’ series with the specialist associate consultants working with us here at Start with Data.This interview discusses the importance of data governance as an ‘umbrella’ for covering company data and looks at the key components of a successful data governance framework. Let’s kick… Read More »A day in the life of a…..data governance consultant

In November 2020, internet food sales increased 107.8 percent compared with the same month in 2019. The big players (and, in fact, most companies) in the FMCG industry are having to re-evaluate their digital strategies and inventory management. They will need to be more digitally agile and equipped to leverage these online opportunities by having… Read More »The product data onboarding challenge for FMCG manufacturers

Scalability Inbuilt scalability requires a solution which can deal with an infinite number of product descriptions and visuals, thousands of SKUs and enormous volumes and varieties of attributes from multiple suppliers. Nowadays, PIM functionalities enable delivery of product data across a wide range of distribution channels and the fact that all product data is concentrated… Read More »Industrial manufacturers: the product data onboarding challenge

The technology-driven capabilities of a PIM solution provide a single, centrally controlled hub of product information, allowing companies to consolidate all their product data in one place. The aim is to store and deploy. When used as intended, this ‘golden record’ for every product data entity can be used organisation-wide, and guarantees a single, high-quality… Read More »Three benefits of product data management for manufacturers