Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection.
B2B and B2B businesses alike are having to get used to the challenges and demands of managing vast volumes of increasingly extensive product data. Excel has been the longstanding go-to tool for product information management, but its limitations are becoming painfully apparent in the rapidly-evolving modern e-commerce ecosystem. That’s why transitioning from Excel to a Product Information Management (PIM) system offers several compelling benefits to counteract Excel’s deficiencies and strengthen operational efficiency and market competitiveness.
Understanding how Product Information Management and Digital Asset Management work hand-in-hand is crucial for merchants of all types aiming to optimise their online presence. PIM focuses on managing detailed product information, while DAM is dedicated to organising and distributing digital assets such as images, videos, and essential documentation. The integration of the two systems offers a strategic approach to managing product data and digital content.
Start with Data clinches the Akeneo Rising Star Award for Solution Partner at Unlock 2024, heralding excellence in PIM implementation and impactful customer and partner support.
Watch Webinar on Demand: Bricks to clicks – developing a product information management strategy for the building materials industry
Explore the essentials of integrating product data in the building materials industry. Learn how Product Information Management (PIM) revolutionise data management, contributing to operational efficiency.
The building materials sector is a foundational component of the construction industry, and it’s undergoing a transformative digital shift. Centralising product data is emerging as a key strategic move, driving efficiency, sustainability, and competitive advantage in this rapidly evolving market.
Watch on demand: Exploring the key challenges encountered by building materials companies without a product information strategy or a centralised system for managing product data. Learn vital strategies to succeed in the building materials industry.
Enhanced product pages can significantly improve customer engagement and sales. This best practice guide has practical tips for an impactful product page. It’s concise, informative, and should be a game-changer for your product pages.