What is Product Information Management (PIM)?
PIM is a centralized system that consolidates essential product data, ensuring a uniform, accurate, and full view of product information. It aids businesses by maintaining high-quality data, both for internal business processes and multi-channel distribution.
Beyond traditional PIM systems, there’s Product Experience Management (PXM). While PIM focuses on product data centralization, PXM emphasises enhancing the buyer’s journey using product data and digital assets.