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The 5 Best PIM tools to consider for your business

For businesses, managing product information seamlessly across multiple channels is a challenge. With a surge in the digital marketplace, the need for an efficient Product Information Management (PIM) tool is undeniable. This article delves into what a PIM system is, its benefits, and highlights the best tools tailored for B2B needs.

Table of Contents

What is Product Information Management (PIM)?

PIM is a centralized system that consolidates essential product data, ensuring a uniform, accurate, and full view of product information. It aids businesses by maintaining high-quality data, both for internal business processes and multi-channel distribution.

Beyond traditional PIM systems, there’s Product Experience Management (PXM). While PIM focuses on product data centralization, PXM emphasises enhancing the buyer’s journey using product data and digital assets.

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Why Your Business Needs a PIM System

Enhanced Data Quality

PIM ensures the quality and consistency of product data across all sales channels, from e-commerce websites to social media platforms.

Efficient Data Management

It facilitates easy data management, enabling users to track product lifecycles, modify data, and create relationships between products.

Automated Data Synchronization

Say goodbye to the tedious task of manually updating product details. PIM automatically synchronizes data across sales channels.

Integrated Digital Asset Management

While PIM tools focus on data, they can integrate with Digital Asset Management (DAM) systems to manage digital assets like images, videos, and more.

Better Customer Experience

With accurate and updated product information, businesses can improve customer experience, reduce cart abandonments, and enhance brand trust.

How to Choose the Right PIM for Your Business

Selecting the ideal PIM tool can be overwhelming given the myriad of options available. The right system should:

  • Collect and centralise data from diverse sources
  • Identify and rectify inconsistent or problematic data
  • Offer search and filtering functionalities for internal use or by online buyers
  • Organise data based on product attributes and similarities
  • Seamlessly push product data to various channels
  • Provide insights into data quality and usage across platforms

The Impact of PIM on Enterprises

  1. Improved Personalisation: PIM systems support customer-centric data models, paving the way for personalised sales strategies and enhancing customer satisfaction.

  2. Boosted Team Collaboration: PIM tools adapt to the working style of teams, fostering better collaboration and quicker decision-making.

  3. Faster Time-to-Market: Efficient data management leads to quicker collaborations, improved workflows, and ultimately a faster time-to-market for products.

  4. Integration Capabilities: PIM tools can integrate with other systems like ERPs, CRMs, and more, ensuring a seamless flow of information across platforms.

  5. Enhanced Digital Presence: With PIM, businesses can syndicate product data to various global platforms like Google, Amazon, and more, widening their reach.

The top 5 PIM systems for businesses

SalesLayer: Best PIM for B2B Businesses


SalesLayer is a globally acclaimed Product Information Management (PIM) platform, perfectly engineered to simplify intricate B2B processes. Acting as a pivotal connection between manufacturers, suppliers, and retailers, it ensures seamless product data dissemination across diverse sales channels, empowering businesses to launch products at an accelerated pace.


  • User-Centric Design: Distinguished as the “1st Easiest To Use” in its category, SalesLayer boasts an intuitive interface.
  • Robust Data Management: With capabilities to upload, centralise, and enrich product data, businesses are guaranteed top-tier data consistency for both customers and internal teams.
  • Tailored Flexibility: Equipped with plug-and-play connectors and customisable workflows, SalesLayer ensures each business can mould the platform to their unique needs.
  • Streamlined Processes: SalesLayer’s robust engine aids manufacturers and suppliers worldwide to elevate their product information quality, enhancing the overall buying experience.
  • Efficient Data Dissemination: The platform’s ability to automate product data spread across B2B and B2C channels optimises both reach and relevancy.

Key Highlights:

  • Market Positioning: Targeting primarily the mid-market segment, SalesLayer also has a stronghold in the small-business realm.
  • Industry Preference: It holds significant traction among sectors such as Electrical/Electronic Manufacturing and Retail.
  • Seamless Integrations: With its versatile design, SalesLayer can effortlessly connect to any enterprise sales platform or tool across the supply chain.
  • Cost and Time Efficiency: Acknowledged by users for saving significant resources and enabling rapid product launches.
  • Customer Testimonials: A myriad of satisfied clients have lauded SalesLayer for its pivotal role in their growth trajectory. Their shared experiences in case studies offer a glimpse into the platform’s real-world impact.

Bottom Line:

SalesLayer stands out as a paramount PIM tool in the digital era. Its blend of user-centric design, robust functionalities, and flexibility makes it an indispensable asset for B2B businesses aiming for exponential growth.

Akeneo: Best PIM for Large Retailers


Akeneo Product Cloud emerges as a beacon for commerce businesses aspiring to perfect their product storytelling across all potential channels. This PIM solution streamlines the orchestration, activation, and optimization of product information, eliminating the often-encountered barriers posed by disconnected technologies, siloed teams, and cumbersome processes. By emphasizing truly omnichannel product experiences, Akeneo promises not only enhanced customer satisfaction but also significantly improved revenue metrics.


  1. Holistic Management: Akeneo efficiently manages and synchronizes product stories across every conceivable channel, whether owned or unowned.
  2. Unparalleled Agility: The platform facilitates quicker market reach, enhanced agility for exploring new channels, and a substantial boost in employee productivity.
  3. Revenue Boost: Businesses leveraging Akeneo have reported notable growth in revenue, reduced return rates, and an uptick in customer loyalty.
  4. Comprehensive Support: With Akeneo, businesses can mitigate the challenges that come with isolated technologies, bridging the gap between different teams and processes.
  5. World-Class Experiences: The emphasis is on delivering unparalleled product experiences, positioning businesses right at the forefront of their domains.

Key Highlights:

  • Global Community: Akeneo has a thriving community, indicative of its widespread acceptance and utility in the industry.
  • Language Support: Catering to a global audience, Akeneo supports multiple languages including English, French, Spanish, German, and many more.
  • Empowerment Through Data: Akeneo champions the concept of a single source of truth, enabling businesses to be more consistent and efficient in their product information management.
  • User-Centric Approach: The platform is known for its user-friendliness, ensuring that teams can get the most out of its features without steep learning curves.

Bottom Line: 

Akeneo Product Cloud positions itself as an indispensable tool for modern commerce businesses. By centralizing product information management and optimizing omnichannel experiences, it paves the way for businesses to achieve unparalleled growth, efficiency, and customer loyalty 

Salsify: Best PIM for FMCG brand manufacturers


Salsify’s Product Experience Management (PXM) platform serves as a beacon for brand manufacturers, distributors, and retailers spanning over 140 countries, striving to excel on the digital shelf. With an emphasis on centralizing product content, automating business processes, and connecting to the commerce ecosystem, Salsify ensures optimal product experiences across all selling destinations. Esteemed global brands like Mars, L’Oreal, Coca-Cola, Bosch, and GSK, alongside retailers and distributors such as Doordash and Carrefour, harness the power of Salsify daily to drive growth and efficiency on the digital frontier.


  1. Collaborative Excellence: Salsify streamlines collaboration, empowering brands to win on the digital shelf.
  2. Centralized Content Management: The platform offers a unified space for all product content, ensuring data consistency and accuracy.
  3. Seamless Ecosystem Connection: Salsify’s capability to integrate with the commerce ecosystem allows businesses to maintain dynamic digital presences.
  4. Automated Business Processes: Automation ensures quick, efficient, and error-free product experience delivery across diverse sales channels.
  5. Endorsed by Global Giants: Renowned brands and distributors attest to Salsify’s transformative impact on their digital commerce strategies.

Key Highlights:

  • Broad Global Presence: Salsify aids thousands of businesses across 140 countries, establishing its global dominance in PXM.
  • Elite Brand Affiliation: The world’s most prestigious brands, including Mars and L’Oreal, rely on Salsify for their digital shelf endeavors.
  • Language Versatility: The platform caters to a diverse user base, offering support in English and other major languages.
  • Community Engagement: Salsify maintains an active community, fostering knowledge sharing and collaboration among its users.

Bottom Line: 

Salsify’s Product Experience Management platform stands as an unparalleled tool for businesses intent on perfecting their digital shelf presence. By amalgamating content centralization, seamless commerce connectivity, and business process automation, Salsify empowers businesses to deliver exceptional product experiences, ensuring growth and customer satisfaction.

Blue Meteor: Best PIM for Supplier Data Onboarding


Blue Meteor revolutionizes product content management with its AI-powered, cloud-native platform. This one-stop solution oversees the entire Product Data Lifecycle, ensuring businesses can efficiently transition from product data onboarding and enrichment to data syndication. With its goal of accelerating sales and promoting superior user experiences, Blue Meteor encourages businesses to “Work Smarter. Accelerate Sales. Be Amazing!”


  1. All-In-One Platform: Blue Meteor consolidates PIM, DAM, and Syndication on a single platform, eliminating the need for fragmented tools.
  2. AI-Enhancements: The built-in AI-writing tool is designed to author product descriptors seamlessly, adding a touch of personalization.
  3. Data Mastery: The platform offers in-depth data intelligence and analytics, empowering businesses to make informed decisions.
  4. Broad Syndication: With compatibility across 100+ marketplaces and distribution channels, reach is never an issue.
  5. MACH Architecture Compliance: Blue Meteor adheres to MACH (Microservices, API-first, Cloud-native, Headless) architecture, ensuring flexibility and future-readiness.
  6. Customizable & User-Friendly: The solution promises faster implementation with its configurable nature and user-friendly interface.

Key Highlights:

  • Market Presence: Predominantly catering to small businesses, Blue Meteor also holds its ground in the mid-market segment.
  • AI-Powered Capabilities: Automatic content creation, optimized browsing & search design, and seamless data syndication are some of its top features.
  • Connectivity: The platform ensures businesses can optimize and speed-up new product introductions, ensuring timely market responses.
  • Customer Support: Acknowledged for its prompt and personalized support, ensuring clients have an uninterrupted experience.

Bottom Line: 

Blue Meteor not only offers a comprehensive product information management solution but also ensures businesses can narrate impactful, in-context product stories. By amalgamating speed, scale, and efficiency, it stands as an invaluable tool for businesses aiming to conquer the omnichannel marketplace.

Stibo Systems: Best PIM Multi-Domain Master Data Management (MDM)


Stibo Systems, under its Stibo STEP solution, has carved its niche as a pioneering force in Master Data Management (MDM). Recognized for its innovative approach, Stibo STEP is driven to unlock the strategic value of master data. This propels businesses into enhancing the customer experience, fostering innovation, growth, and laying down a robust foundation for digital transformation. Serving a diverse clientele, Stibo’s solutions stand testament to the dynamic needs of industries ranging from Energy and Utilities to Retail and Manufacturing.


  1. Holistic Data Management: Stibo STEP presents an unrivaled solution in terms of flexibility and configurability, proving its prowess across different domains and e-commerce models.
  2. High Configurability: The STEP MDM platform is renowned for its adaptability, catering to an extensive data model that can be molded as per organizational needs.
  3. Domain Versatility: Beyond product data, Stibo STEP efficiently manages customer data, supplier data, and more, serving as a comprehensive data management tool.
  4. Tailored Solutions: With its vast experience in the MDM arena, Stibo Systems comprehends industry-specific challenges and offers solutions meticulously designed to address them.
  5. User Experience: While the tool is sophisticated, it ensures an intuitive user experience, requiring minimal initial training, yet guaranteeing optimal performance post the learning curve.

Key Highlights:

  • Renowned Affiliations: Stibo STEP has been instrumental in driving success for several industries, with notable mentions from the Manufacturing, Retail, and Consumer Goods sectors, among others.
  • Continuous Evolution: With consistent positive feedback and reviews, it’s evident that Stibo is dedicated to continuous improvement, taking user feedback to heart and evolving its offerings.
  • Stability & Reliability: Across reviews, Stibo STEP is applauded for its stability and reliability, serving as a consistent and dependable MDM solution for organizations.

Bottom Line: 

Stibo STEP emerges as an MDM powerhouse, uniting myriad data management functionalities under one comprehensive platform. With its focus on mastering data, ensuring high configurability, and prioritizing user experience, Stibo STEP is poised as an essential tool for businesses aiming for holistic digital transformation and data-driven decision-making.

Struggling to pick the right PIM system?

Contact us today to learn more about our PIM RFP services and how we can help you take control of your product information.