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Insight

Read about our experience and views on product data management in retail, manufacturing & distribution

PIM for marketplace compliance

When you syndicate your product information to marketplaces, you are joining forces with powerful partners who have an immense reach. They don’t let substandard information

Pernod Ricard Case Study

How Pernod Ricard, a leading wine & spirits manufacturer & distributor, improved discovery & visibility of products to boost their eCommerce sales.

PIM for syndication to the digital shelf

When you syndicate your product information to your sales channels, you want it to be tailored and adapted to the precise attributes of each channel. A PIM solution helps you to do this.

3 advantages of PIM and the digital shelf for manufacturers

The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. It is the highest-quality product data which generates essential and relevant information, leading to successful business outcomes on your digital shelf. The more comprehensive and accurate the information, the easier it is for customers to search for, find and buy products. A PIM solution drives these performance enhancements on your digital shelf.

Product Experience Management

An excellent product experience will engage customers to the extent that they will be heavily influenced in their purchasing journey. At the heart of PXM is high-quality product information. We look at the relationship between PIM and the product experience, and how the former can enhance the latter.