Insight

The dramatic rise in eCommerce means that everyone relies on product information when shopping online. It doesn’t matter if we are an individual consumer wanting a gift, or a B2B purchaser sourcing a complex part for industry. We expect product information to be accurate, reliable, up-to-date, and consistent across all touchpoints, wherever, whenever and however… Read More »The price of poor-quality product information

Once you have successfully onboarded your product data from suppliers and other external partners, you now can shape and create the kind of high-quality data which transforms to compelling and engaging product information for customers of all types. Despite these opportunities, there are still far too many retailers, distributors and manufacturers who aren’t grasping the… Read More »How to improve product information management through enrichment

Although data is a valuable asset, many companies do not treat it as such. Data often flows around the organisation in apparently random, incomplete, incorrect, outdated, or duplicated forms. A fast-moving business tends to have neither the time nor the capability to seriously address these issues. That is when a data management consultant can provide… Read More »The role of a product data management consultant

Want to learn how to win on the digital shelf with PIM? Manufacturers are transforming their online sales offer by developing their digital shelf – the representation, visibility, and offer of a brand’s products on any digital channel. To ensure that the product data they use to populate this critically important business feature, those in… Read More »3 advantages of PIM and the digital shelf for manufacturers

The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. It is the highest-quality product data which generates essential and relevant information, leading to successful business outcomes on your digital shelf. The more comprehensive and accurate the information, the easier it… Read More »3 advantages of PIM for brands on the digital shelf

When you syndicate your product information to marketplaces, you are joining forces with powerful partners who have an immense reach. They don’t let substandard information onto their platforms, because it’s their reputation at stake, not just yours. That’s why you need to use product feed compliance & optimisation tools to ensure you avoid costly and… Read More »PIM for marketplace compliance

Your digital shelf represents your brand and impacts directly on your volume of sales. Here are five of the most important areas for you to bear in mind as you craft a winning digital shelf. High-quality product data Data quality underpins a robust strategy for launching on the digital self. Your product data must meet… Read More »5 key areas on the digital shelf that brands and manufacturers need to optimise

If you want your digital shelf to gain a competitive edge, using a PIM to syndicate your product data is a no-brainer. As a brand or manufacturer, you need to guarantee that the ongoing feed of product information to all your distribution channels, sales portals, websites, and touchpoints is faultless. By integrating your syndication with… Read More »PIM for syndication to the digital shelf

PIM team roles and responsibilities Executing a PIM implementation project means making changes and amendments to your product data, processes, workflows, and systems. This will necessarily involve several different people. Their expert input, be it from an executive, user, or technology perspective, is essential to the success of such a project. These stakeholders must be… Read More »Product information management roles and responsibilities

Retailers, distributors, brands and manufacturers are adapting their business models and infrastructures to respond to an accelerated demand for e-commerce-powered purchasing. As more and more of these companies search for information about PIM and PIM solutions, we’ve looked at 5 of the most frequent questions asked, about a PIM implementation to give them a commercial… Read More »PIM implementation: top 5 Frequently Asked Questions

Over the last two years (since the start of the pandemic), 77% of respondents to a recent survey noted that their digital experience with favoured brands has changed, while 43% are shopping online more compared with early 2019. Such statistics highlight the increasing importance of pursuing a strong product experience management strategy as digital transformation… Read More »Product Experience Management

Key takeaways During our recent webinar series on product data supplier onboarding, our CEO Ben Adams spent some time chewing the fat with Justin Thomas, Sales Director at Winshuttle. Justin gave us an overview of how a PIM solution like Winshuttle Enterworks can address the complexities and challenges of effective product data onboarding from a… Read More »Supplier Onboarding & The Solution Vendor’s Perspective

Large numbers of companies encompassing multiple industries are now recognising how important product data is as an asset at strategic level. Clearly no longer driven by IT alone, the impetus behind a master data management project brings CDOs, CMOs, and other Digital Marketing roles into play. Nevertheless, many initiatives for MDM end up failing to… Read More »Why MDM projects fail – Data Management problems and solutions

Quality: why data cleansing matters In large product-centric companies, B2B and B2C alike, the issue of data cleansing needs to be closely linked to product data quality. Therefore, it is crucial to co-opt stakeholders onto a cleansing process early on. In fact, many organisations appoint a single individual to advocate for data quality and liaise… Read More »Who should be involved when defining product data cleansing rules?

The term ‘Golden Record’ refers to the most accurate, complete, and comprehensive representation of any master data domain and indicates that any data labelled as such can be safely used for any application across the enterprise. ‘The best version of the truth’ and ‘The single source of truth’ are two other common terms for this… Read More »Golden Record Management

At Start with Data, we specialize in providing comprehensive support for organizations implementing PIM (Product Information Management) and Product MDM (Master Data Management) projects. While our clients and potential clients may already have a good understanding of data types and information, it’s important to revisit the specific differences between data and metadata in the context… Read More »The difference between data and metadata in PIM

If there is a key element of a PIM or MDM implementation project, it is data quality. Without a de facto high-level quality threshold, the project will be plagued with the problems that dirty data compounds. The preventative measures at the discovery phase of the project include a data profiling phase which identifies a range… Read More »Data cleaning techniques for product data

A PIM platform has the potential to add enormous value to a company’s bottom line. The very first step is choosing the best PIM solution for the precise needs of that company. Manufacturers, distributors, and retailers of all kinds can benefit from better quality product information delivered to all sales channels and can easily scale… Read More »PIM vs PIM – a solution comparison

What is PIM in eCommerce? PIM in eCommerce is designed to make your day-to-day operations as easy, streamlined, and rapid as possible. Choosing the right PIM solution will reduce the time, expense, difficulty, and setbacks often associated with keeping an e-commerce business at the competitive coalface. What does PIM stand for in ecommerce? PIM in… Read More »PIM in eCommerce