Manufacturer data starts in engineering and ends in the catalogue—but the middle is often spreadsheet chaos. A PIM bridges ERP and PLM with marketing, compliance, and distributors. Discover how strong governance, automated syndication, and AI tools like SKULaunch and Descriptionwise cut manual effort and speed time-to-market.
Furniture and home goods teams juggle huge catalogues, complex variants, and mountains of imagery. A PIM provides a single source of truth, controls colour and material matrices, links the right assets to the right SKUs, and speeds multichannel launches. Here’s what that looks like in practice
Electrical and HVAC suppliers manage high-stakes technical data, certifications, and CAD/BIM assets. A PIM creates a trusted source of truth, standardises attributes, and automates supplier onboarding. Learn how PIM reduces errors, improves trade search and filtering, and speeds time-to-market for complex catalogues.
In PPE, inaccurate product data is more than a nuisance — it’s a safety and liability risk. A PIM system centralises standards, certifications, sizing and documentation, supports traceability for high-risk categories, and delivers consistent information across portals, tenders, and e-commerce. Here’s how it keeps your catalogue compliant and sellable
Legacy product data often lives in messy spreadsheets and ageing ERPs, slowing launches, and weakening search. This article outlines a pragmatic, phased approach to modernising your catalogue: define the future model, audit, and prioritise, cleanse and de-duplicate, enrich for modern channels, then lock in governance so the problem doesn’t creep back.
AI is now a practical must-have in PIM. This guide shows the features that genuinely save time and lift product quality: intelligent supplier data cleansing, GenAI content with brand controls, proactive validation, asset intelligence, semantic search, and personalisation supported by digital shelf insights. Use our checklist to avoid AI-washing.
If key specs live only in paragraphs, customers can’t find them – and neither can search, filters, feeds, or AI shopping tools. This article shows how to move facts into structured attributes, use PIM to govern them, and keep copy for persuasion. Expect better discovery, stronger SEO, fewer returns, and easier syndication
A PIM project fails or succeeds on people, not software. Learn the five core roles you need on your PIM implementation team, what each one actually does, and how they work together to deliver cleaner data, smoother integrations and real business value
If you mix up product attributes and categories, your navigation breaks and filters return “0 results”. This article shows how to design a clean taxonomy in PIM, avoid common modelling traps, and make it easier for customers to find what they want across all channels.
Supplier data onboarding is often the slowest step in getting products live. AI changes that. This article explains how modern PIM features and Start with Data’s SKU Launch reduce manual mapping, standardise messy inputs, flag errors early, and speed up approvals. Expect quicker launches, better consistency, and fewer late-night spreadsheet battles.
Complex products quickly overwhelm spreadsheets. Learn how PIM data models, inheritance and rules-based configuration tame variants, cut manual work and give customers clearer choices across every channel.
Moving product data from spreadsheets, ERP and homemade tools into a new PIM can feel like open-heart surgery. This article sets out clear, non-technical steps to audit, cleanse and migrate your product information so your PIM goes live clean, trusted, and ready for growth
A PIM implementation is not a switch you flip. Discover typical timelines, the phases you will go through, and the factors that speed things up – or slow them down – so you can set realistic expectations and still get to value quickly.
Data pools standardise supplier product data; PIM enriches and syndicates it. Together, they form the future of B2B data exchange. Discover how GS1/GDSN data pools, real-time APIs, and a modern PIM turn messy spreadsheets into a governed, automated network your trading partners can trust.
Choosing between custom and out-of-the-box PIM integrations is a strategic call, not just a technical one. This article explains how to weigh cost, speed, risk and complexity so your product information management investment actually pays off across ERP, ecommerce and channels
PIM holds your rich product content. ERP holds your stock, prices, and suppliers. If they are not connected, you pay for it in errors, rework and missed sales. Learn how to design a clean product data flow between PIM and ERP that actually matches how you trade
Manual product classification breaks at scale. This guide explains how AI-assisted classification works before data hits PIM, using rules, signals, and human oversight to keep taxonomy consistent, improve discoverability, and avoid spreadsheet chaos across every channel
Your catalogue does the selling. This guide shows how better product data structure and enrichment improves search visibility, reduces friction, and helps every channel perform better.
AI shopping tools don’t “browse” your site, they dissect it. Learn how AI actually reads your product pages, which signals it trusts, and how product information management (PIM) and high-quality product data help your catalogue stay visible in an AI-first search world
Are your category filters returning “0 results” and confusing shoppers? The problem isn’t your front-end; it’s your product data, taxonomy and PIM. Learn why filters fail, how poor attributes kill search and discovery, and what a modern PIM and better data governance can do to turn it around.