FAQs

Businesses of all types and sizes know how important effective management of product data is for sustainable success (or, at least, those businesses in the know!) When it comes to product data, whether you’re a retailer, distributor, or manufacturer, understanding that data and centralising its management can enhance customer experience, streamline operations, and increase sales.… Read More »What is product data? Meaning, examples and how to centralise it

In today’s digital marketplace, change happens at a dizzying pace so managing your product information effectively is crucial if you’re to attract and keep the attention of your eCommerce customers. Our article dives into Product Information Management (PIM) as a business phenomenon– what it is, its benefits, key features, and how its capabilities can increase… Read More »What is PIM? Meaning, examples and how it boosts eCommerce sales

As competition in the digital arena gets stiffer, businesses are continually looking for tools to hone their efficiency and profitability. Product Information Management (PIM) systems are recognised by forward-thinking companies as pivotal in this quest. A wisely chosen PIM can significantly impact the ROI, evidenced by a projected compound annual growth rate (CAGR) of 25.1%… Read More »What is the Return on Investment (ROI) of PIM systems?

In the realm of eCommerce, the management of product data is a cornerstone for success. Traditionally, Excel spreadsheets have been the go-to tool for this task, known for their simplicity and widespread use. However, as the digital landscape evolves, we know very well the limitations of Excel in handling eCommerce data, not least because of… Read More »From Excel to PIM: Transitioning to Akeneo

This article answers the most pressing questions about how Akeneo and its PIM solution support the drive for excellence in customer experience, business efficiency and revenue growth. It outlines Akeneo’s credientials as robust eCommerce platform which equips you not only for competing effectively, but also scaling your operations as you grow into new markets. What… Read More »Akeneo for E-commerce: Your Questions Answered

Product Information Management (PIM) is a pivotal tool for marketing and sales. PIM systems provide an all-encompassing way of managing product data as well as driving demand, and streamlining online sales processes. Below are the multifaceted impact of PIM on online sales and marketing strategies. Marketing and sales strategies PIM plays a central role in… Read More »What is the Impact of PIM on Online Sales and Marketing?

The Foundation of Effective Product Information Management As the scope and reach of digital commerce expands, the volume and complexity of product data is increasing, and Product Information Management (PIM) stands as a crucial component for businesses aiming to thrive in the e-commerce landscape. As data is rapidly growing, with IDC’s report predicting a leap… Read More »What is the Importance of Data Quality in PIM?

The digital commerce ecosystem is constantly evolving, and the mushrooming influence of Artificial Intelligence (AI) and Machine Learning (ML) hasn’t ignored Product Information Management (PIM). In fact, it’s reshaping how businesses manage, organise, and use product data. AI is not only enhancing operational efficiency but also redefining the nature of competitive dynamics in the market.… Read More »What is the Role of AI in PIM?

Introduction to PIM Product Information Management (PIM) software is now a central tenet of any business’s strategy for managing, enriching, and distributing product data. Understanding what PIM is, and selecting the right system, are critical knowledge bases to enhance your business’s performance in omnichannel marketplaces. The key considerations in selecting the right PIM for your… Read More »What is PIM Software and How to Choose the Right One?

Product Information Management (PIM) and Search Engine Optimisation (SEO) work hand-in-hand to form a powerful alliance when it comes to online retailing. A robust SEO strategy, powered by an effectively configured PIM, is a key factor in enhancing online visibility and driving traffic and sales to channels. The role of PIM in enhancing SEO PIM… Read More »What is the Relationship Between PIM and SEO?

Product Information Management (PIM) has become a cornerstone in e-commerce operations, crucial for B2B and B2C alike. As e-commerce cements a prominent place in retailing, manufacturing brands and distribution, the global PIM market is projected to rise to $59.25 billion by 2027[1]. That puts the role of PIM center stage when it comes to managing… Read More »What is the Role of PIM in E-commerce?