Insight

A group of related products which share common characteristics, attributes, or functionalities. It represents a collection of products designed, marketed, and sold together as parts of a cohesive offering. Product families frequently include variations or versions of a core product which are tailored to meet different customer needs or market segments. By grouping related products… Read More »What is Product Family?

A business system which stores, organises, and retrieves rich media and manages digital rights and permissions. DAM systems centralise management of files such as photos, videos, audio files, and other multimedia content. The system makes it easier to search, access, and efficiently distribute digital assets within an organisation. Merchants use DAM to enhance their product… Read More »What is Digital Asset Management (DAM)?

Product Experience Management (PXM) is the discipline of orchestrating and optimising all aspects of a customer’s interaction with a product throughout its lifecycle. It encompasses the creation, enrichment, and delivery of compelling product experiences across various touchpoints and channels. PXM focuses on enhancing product presentation, content, and usability to drive engagement, satisfaction, and loyalty. By… Read More »What is Product Experience Management (PXM)?

A hierarchical classification system used to organise and categorise products based on their attributes, characteristics, and relationships. Product Taxonomy provides a structured framework for organising product data into logical groupings and sub-groupings, making navigation, search, and analysis much easier. It typically includes categories, subcategories, and attributes which define the core characteristics and properties of products.… Read More »What is Product Taxonomy?

Data lake is a centralised repository which stores enormous amounts of structured, semi-structured, and unstructured data in its native format. It is typically used for Master Data Management – MDM cleans and enriches data, ensuring that the data is accurate, complete, and consistent before it is loaded into the data lake. This is then used… Read More »What is Data Lake?

A subset of artificial intelligence (AI) which employs artificial neural networks with multiple layers to model and understand complex data representations. It mimics the structure and function of the human brain, enabling machines to learn from large volumes of data and extract hierarchical features automatically. Deep learning algorithms excel at tasks such as image recognition,… Read More »What is Deep Learning?

In eCommerce, the digital shelf refers to the virtual space where products are displayed and promoted on various online platforms, such as e-commerce websites, marketplaces, and social media channels. It covers every single touchpoint where consumers interact with and evaluate products digitally. The ‘shelf’ concept mirrors the arrangement of goods in a physical store but… Read More »What is Digital Shelf?

A data integration process used in migrating and managing data between systems. It involves extracting data from a source system, transforming it to correct inconsistencies, format it uniformly, and enrich its quality, and then loading it into a target system for analysis or operational use. ETL is essential for ensuring data accuracy and usability in… Read More »What is ETL?

A unit of measure (UOM) is a standardised quantity used to express the magnitude or size of a physical attribute. It provides a reference point for quantifying and comparing measurements across different contexts and domains. In relation to product information, UOMs encompass various metrics such as length, weight, volume, time, and currency, each with specific… Read More »What is Unit of Measure?

Electronic information which lacks a predefined data model or organisation, making it more challenging to analyse and process using traditional methods. It includes data which does not conform to a fixed schema, such as text documents, images, videos, emails, customer reviews, and social media posts. Unstructured data is typically human-generated and can contain varying formats,… Read More »What is Unstructured Data?

Data which is organised and formatted in a predefined manner, typically in rows and columns within a database or spreadsheet. It follows a rigid schema or model, where each data element is clearly defined by its data type and its relationships with other elements. Structured data is easily searchable, analysable, and computable by machines, enabling… Read More »What is Structured Data?

Stibo Systems, established in 1976, is a global provider of master data management (MDM) solutions. It specialises in helping organisations manage and optimise their data assets, particularly master data, across various domains such as product, customer, and supplier data. The company’s MDM platform enables businesses to create a single, reliable source of truth for their… Read More »What is Stibo?

A globally used eCommerce platform which enables businesses to create and manage online stores. Founded in 2006, Shopify has a simple, user-friendly interface and a range of customisable templates, so merchants can set up an online storefront rapidly and easily. Shopify provides features for product management, order processing, payment integration, and marketing tools to help… Read More »What is Shopify?

Founded in 2012, Salsify sells a cloud-native product experience management (PXM) platform targeted at companies of all sizes and industries. It is designed to help brands and retailers optimise their product content and syndication processes, offering features for managing product data, digital assets, and content across multiple touchpoints. The platform enables businesses to create rich,… Read More »What is Salsify?