Insight

Product Experience Management (PXM) is the discipline of orchestrating and optimising all aspects of a customer’s interaction with a product throughout its lifecycle. It encompasses the creation, enrichment, and delivery of compelling product experiences across various touchpoints and channels. PXM focuses on enhancing product presentation, content, and usability to drive engagement, satisfaction, and loyalty. By… Read More »What is Product Experience Management (PXM)?

A business system which stores, organises, and retrieves rich media and manages digital rights and permissions. DAM systems centralise management of files such as photos, videos, audio files, and other multimedia content. The system makes it easier to search, access, and efficiently distribute digital assets within an organisation. Merchants use DAM to enhance their product… Read More »What is Digital Asset Management (DAM)?

A group of related products which share common characteristics, attributes, or functionalities. It represents a collection of products designed, marketed, and sold together as parts of a cohesive offering. Product families frequently include variations or versions of a core product which are tailored to meet different customer needs or market segments. By grouping related products… Read More »What is Product Family?

A unique version or variation of a base product, which differs in one or more attributes, such as size, colour, or model. Variants share the same core product characteristics but offer specific options or configurations to meet varying customer preferences. They are often managed within the same product family or category, so customers can easily… Read More »What is Product Variants?

A company founded in 2013, selling a cloud-based product information management (PIM) platform. It offers solutions for centralising and managing product data across various channels and aims to streamline data management processes, ensuring consistency and accuracy in product information. The platform provides features for organising, enriching, and syndicating product data, and is targeted at businesses… Read More »What is Sales Layer?

Founded in 2012, Salsify sells a cloud-native product experience management (PXM) platform targeted at companies of all sizes and industries. It is designed to help brands and retailers optimise their product content and syndication processes, offering features for managing product data, digital assets, and content across multiple touchpoints. The platform enables businesses to create rich,… Read More »What is Salsify?

A globally used eCommerce platform which enables businesses to create and manage online stores. Founded in 2006, Shopify has a simple, user-friendly interface and a range of customisable templates, so merchants can set up an online storefront rapidly and easily. Shopify provides features for product management, order processing, payment integration, and marketing tools to help… Read More »What is Shopify?

Stibo Systems, established in 1976, is a global provider of master data management (MDM) solutions. It specialises in helping organisations manage and optimise their data assets, particularly master data, across various domains such as product, customer, and supplier data. The company’s MDM platform enables businesses to create a single, reliable source of truth for their… Read More »What is Stibo?

Data which is organised and formatted in a predefined manner, typically in rows and columns within a database or spreadsheet. It follows a rigid schema or model, where each data element is clearly defined by its data type and its relationships with other elements. Structured data is easily searchable, analysable, and computable by machines, enabling… Read More »What is Structured Data?

Electronic information which lacks a predefined data model or organisation, making it more challenging to analyse and process using traditional methods. It includes data which does not conform to a fixed schema, such as text documents, images, videos, emails, customer reviews, and social media posts. Unstructured data is typically human-generated and can contain varying formats,… Read More »What is Unstructured Data?

A unit of measure (UOM) is a standardised quantity used to express the magnitude or size of a physical attribute. It provides a reference point for quantifying and comparing measurements across different contexts and domains. In relation to product information, UOMs encompass various metrics such as length, weight, volume, time, and currency, each with specific… Read More »What is Unit of Measure?

A data integration process used in migrating and managing data between systems. It involves extracting data from a source system, transforming it to correct inconsistencies, format it uniformly, and enrich its quality, and then loading it into a target system for analysis or operational use. ETL is essential for ensuring data accuracy and usability in… Read More »What is ETL?

In eCommerce, the digital shelf refers to the virtual space where products are displayed and promoted on various online platforms, such as e-commerce websites, marketplaces, and social media channels. It covers every single touchpoint where consumers interact with and evaluate products digitally. The ‘shelf’ concept mirrors the arrangement of goods in a physical store but… Read More »What is Digital Shelf?

A subset of artificial intelligence (AI) which employs artificial neural networks with multiple layers to model and understand complex data representations. It mimics the structure and function of the human brain, enabling machines to learn from large volumes of data and extract hierarchical features automatically. Deep learning algorithms excel at tasks such as image recognition,… Read More »What is Deep Learning?

Data lake is a centralised repository which stores enormous amounts of structured, semi-structured, and unstructured data in its native format. It is typically used for Master Data Management – MDM cleans and enriches data, ensuring that the data is accurate, complete, and consistent before it is loaded into the data lake. This is then used… Read More »What is Data Lake?

A conceptual representation of data objects, relationships, and rules within a domain. It defines the structure, semantics, and constraints of data elements to facilitate understanding, communication, and implementation of data systems. Data models can be graphical or textual, illustrating entities, attributes, and their interconnections using diagrams or formal languages like Entity-Relationship (ER) or Unified Modelling… Read More »What is Data Model?

The process of transferring data from one system, storage location, or format to another. The process involves extracting, transforming, and loading (ETL) data while preserving its integrity and usability. Data migration may be necessary to ensure seamless transition and minimal disruption to operations during system upgrades, consolidations, or migrations to a new platform. It includes… Read More »What is Data Migration?

An architectural paradigm for organising data infrastructure within organisations. It decentralises data ownership and governance by treating data as a product, managed by cross-functional teams. Instead of relying on centralised data platforms, data mesh advocates for distributed data domains, each managed by domain-oriented teams. These teams are responsible for the end-to-end lifecycle of their data… Read More »What is Data Mesh?

The processes, policies and technologies used to acquire, store, organise, secure, and maintain data throughout its lifecycle. It involves activities like data collection, storage optimisation, data governance, data quality assurance, and data lifecycle management. Good data management ensures that data is accurate, consistent, secure, and accessible to authorised users when needed. It aims to maximise… Read More »What is Data Management?

The process of combining data from diverse sources or formats to provide a unified view for analysis, reporting, and decision-making purposes. It involves transforming and harmonising data from disparate systems, databases, or applications into a coherent and consistent format. Data integration enables organisations to break down data silos, reduce data redundancy, and ensure its accuracy… Read More »What is Data Integration?