Insight

Database normalisation is the business process of structuring a relational database in line with a series of ‘normal’ forms to minimise data redundancy and enhance overall data integrity. Put simply, it means that you carry out a process of eliminating errors, discrepancies, and duplicates among stored and collated product information. How? By analysing the information… Read More »The importance of database normalisation

When you want to build a house, it isn’t wise to simply cement together some bricks to build the walls, put on a roof and then decide how you want to divide up the useable space inside. Your building is flimsy and doesn’t even have any foundations. It’s not fit for purpose. It’s also likely… Read More »Product information management architecture

The endgame of any digital transformation strategy is to equip the business with the tools needed for the fast-evolving world of digital commerce –strengthen its business performance and enhance customer experience (external and internal business users). Companies can find this multifaceted challenge a daunting prospect, hence the need for consultancy services. Product information management is… Read More »The role of PIM consulting in digital transformation

There’s never been a more opportune time for product-centric businesses to expand into new markets. Borderless digital commerce is embedded in our world and scaling a business can be relatively straightforward, with the right tools. However, it can also be a significant challenge. One thing is clear, though. Customers worldwide expect the information they seek… Read More »The role of PIM in supporting international expansion

Managing data is a foundational part of any business nowadays but it isn’t easy and some of the pitfalls which commonly emerge are storage problems, duplicated or inaccurate data across systems, or confusion about the location, sharing and compliance of data. So, whether it’s a retailer, supplier or manufacturer, effective use of data management tools… Read More »Data management tools: choosing the right one

Digital shelf optimisation measures the performance of your digital shelf in three key metrics: Digital shelf analytics is the set of processes which gathers the business intelligence you need to measure and assess the success of the sum of these three elements. Ensuring products are in stock is the determiner of sales and conversion on… Read More »Digital shelf success – analysis and optimisation

Brands have historically invested enormous resources to gain prime positioning on retail outlets’ physical shelving, but today, those resources and effort are focusing on optimising their digital shelf management of the ‘virtual’ shelf which encompasses every element of how and where products are displayed online. Digital shelf strategy differs from basic eCommerce. Think of eCommerce… Read More »Digital shelf strategy: 10 best practices

PIM consulting is a growing, invaluable service for companies seeking to implement product information management software solutions. As a leading PIM consultancy, Start with Data offers comprehensive services, ensuring seamless, efficient project executions from inception to successful completion. We understand that you need more than just a software solution, you need a partner who can… Read More »Expert PIM Consultants at Start with Data

For a long time, PIM projects were seen as purely technical. This meant that they were often delivered by technology teams with little or no experience of dealing with the complexities of business change management. This guide will show you the benefits a PIM consulting partner can bring to your business. hbspt.forms.create({ portalId: “25737907”, formId:… Read More »eBook: Benefits of PIM Consulting Partner

As the digital shelf encompasses every single touchpoint, impression and brand message your business provides for the customer, it’s crucial to analyse just how effective it is in satisfying their needs. There’s a range of digital shelf software options on the market to do just that – these digital shelf solutions monitor content on brand… Read More »Digital shelf software solutions

Many manufacturers and brands are cutting out the intermediary and going D2C – straight to market. While that gives them the opportunity to deal directly with their customers, it also poses a challenge. Customers stay with the brands they trust explicitly – those with credibility and a personalised omnichannel strategy. As such, they expect you… Read More »Four ways Brands & Manufacturers can benefit from investing in PIM

Product content is what greases the wheels of your product experience – if the information you use is correct, timely, up to date relevant, and persuasive, you get a smoother drive towards conversions and sales revenue. That’s why, in an era when customers expect a top-notch omnichannel shopping experience, keeping your information consistent is a… Read More »How to avoid inconsistent data across channels and trading partners for brands & manufacturers

As more manufacturers and brands adopt the burgeoning D2C digital commerce model it generates all kinds of opportunities. In this insight article, we look at how manufacturers and brands can grow their businesses by using PIM to scale up their goals for expanding market reach through new channel adoption, and increased volume of products to… Read More »How PIM supports market & channel expansion for brands & manufacturers

Low-quality data leads to bad decision-making, which leads to unforeseen and unwelcome outcomes (‘Garbage in, garbage out’). That’s why having product data of unimpeachable validity is becoming a must – not least, it makes for easier investigation of root cause and product recall for manufacturers and brands if unexpected issues occur with products. Conversely, consumers… Read More »How PIM supports supply chain traceability and ESG for brands & manufacturers

Given that manufacturers are highly dependent on data, it’s essential they are leveraging data as an asset in their day-to-day operations. This article looks at how managing data helps not only to integrate with the range of technology-driven systems keeping business going, but also uses modern machine learning capabilities to syndicate product data to marketplaces… Read More »Driving operational efficiency in Brands & Manufacturers

As eCommerce becomes increasingly competitive, many businesses are shopping around for a PIM solution. Business benefits a PIM can deliver include optimisation of workflows, efficiency of processes, or ease of data enrichment, leading to lower costs, faster time to market, lower returns and greater sales revenue. But these benefits don’t just happen by subscribing to… Read More »PIM services IS the solution!

When it comes to managing data, manufacturers have a lot of complexities to deal with. They generally work with large product catalogs, and with large internal teams spread across various areas, they can often struggle to manage the scale of digital and eCommerce workloads. Up until recently, manufacturers have tended to manage their product data… Read More »How PIM solves Manufacturing problems

What makes digital transformation more critical now for retailers? Post-pandemic trends among retailers show a large rise in adoption of digital technology for eCommerce. Online shopping has increased at double the speed predicted in 2019, which makes the issue of digital transformation imperative for retailers to address, to shed legacy practices no longer fit for… Read More »Developing a strategy for Retail Digital Transformation

According to multiple industry studies, more than a third of all product information has a minimum of one mistake. Converted into business performance deficits, which means an over 30% chance of losing customers, misprocessing that information and, in the end, losing revenue. That’s why a plethora of software systems have grown to match the exponential… Read More »The Difference Between a PIM Tool and Inventory Management Software