Insight

The ability to manage product information efficiently has become a central competitive factor for B2B and B2C businesses across various sectors. Product Information Management (PIM) has emerged as an indispensable tool, offering efficiency and quality when handling complex product data and digital assets like high-quality images, videos, audio and accompanying documentation. Our comprehensive guide takes… Read More »What is PIM?

Understanding how Product Information Management and Digital Asset Management work hand-in-hand is crucial for merchants of all types aiming to optimise their online presence. PIM focuses on managing detailed product information, while DAM is dedicated to organising and distributing digital assets such as images, videos, and essential documentation. The integration of the two systems offers… Read More »What is the Synergy Between PIM and Digital Asset Management?

Here at Start with Data, we’re delighted to announce that we’ve been honoured with the prestigious Rising Star Award for Solution Partner at Unlock 2024, the Akeneo annual global partner and customer summit held in Boston, Massachusetts. As a market-leading global PIM solution provider, Akeneo’s annual awards recognise the valuable contributions of high-performing solution and… Read More »Start with Data wins the Akeneo Rising Star Award for Solution Partner 2023

Imagine having all your product details in one place where you can easily update and share them. That’s what a Product Information Management (PIM) system does. It helps you keep track of all your product specifications, images, prices, and more, making your life easier and ensuring everyone has the latest information. Benefits of a PIM… Read More »Simplifying Product Information Management (PIM) for Building Materials

The building materials sector is a foundational component of the construction industry, and it’s undergoing a transformative digital shift. Centralising product data is emerging as a key strategic move, driving efficiency, sustainability, and competitive advantage in this rapidly evolving market. The Imperative of Digitisation Embracing New Technologies: Traditional sales models, reliant on regional sales staff… Read More »The Digital Shift: Centralising Product Data in the Building Materials Sector

The ability to manage product information efficiently has become a central competitive factor for B2B and B2C businesses across various sectors. Product Information Management (PIM) has emerged as an indispensable tool, offering efficiency and quality when handling complex product data and digital assets like high-quality images, videos, audio and accompanying documentation. Our comprehensive guide takes… Read More »What is PIM? A Comprehensive Guide to Product Information Management

When navigating the complexities of product information management, Akeneo’s PIM solution emerges as a key player, both for Product Information Management (PIM) and Product Experience Management (PXM). Our article addresses the most common questions asked about Akeneo and the capabilities of its PIM solution, contrasting them with its competitors, and highlighting its unique strengths. What… Read More »Akeneo Explained: Your Top Questions Answered

Providing the right product information, at the right time, on the right channel has become indispensable to remain competitive. Businesses which were ahead of the pack when they invested in PIM technology years ago, now find themselves struggling to manage the nature and scope of modern-day product data management. Onboarding and lack of data consistency… Read More »The challenges of using a legacy PIM system in an age of digital dynamism

The integration of Product Information Management (PIM) within B2B commerce signifies a strategic shift towards a digitized, data-centric business model. As digital marketplaces burgeon, representing 49% of B2B transactions, the need for robust PIM systems becomes critical. These platforms not only streamline the handling of voluminous product data but also bridge the divide between digital… Read More »What is PIM for B2B?

The introduction of the Digital Product Passport is to sustainability what GDPR is to data privacy. Its impact and role will encompass environmental accountability and sustainable development, providing a product information narrative of its life from beginning to end. In an era where regulatory compliance is becoming more stringent and extensive, sustainability is becoming as… Read More »Understanding the Digital Product Passport

Merchants today grapple with ensuring product data consistency across various channels in an increasingly omnichannel commerce environment. With the rise of the digital shelf, consistent product information across platforms is paramount for retailers, brands, and manufacturers but only 29% of consumers consider that their experience is consistent across all channels. Understanding Cross-Channel Product Data Consistency… Read More »Ensuring Product Data Consistency in Digital Commerce

In the swiftly evolving landscape of e-commerce, the integration of Artificial Intelligence (AI) with Product Information Management (PIM) is ushering in a new era of operational efficiency. With the power of AI, businesses have the potential to redefine their product data strategies, enhancing both efficiency and consumer engagement. Understanding AI in the Context of PIM… Read More »Next generation PIM: How AI can revolutionise product data