Insight

Key takeaways During our recent webinar series on product data supplier onboarding, our CEO Ben Adams spent some time chewing the fat with Justin Thomas, Sales Director at Winshuttle. Justin gave us an overview of how a PIM solution like Winshuttle Enterworks can address the complexities and challenges of effective product data onboarding from a… Read More »Supplier Onboarding & The Solution Vendor’s Perspective

Large numbers of companies encompassing multiple industries are now recognising how important product data is as an asset at strategic level. Clearly no longer driven by IT alone, the impetus behind a master data management project brings CDOs, CMOs, and other Digital Marketing roles into play. Nevertheless, many initiatives for MDM end up failing to… Read More »Why MDM projects fail – Data Management problems and solutions

Quality: why data cleansing matters In large product-centric companies, B2B and B2C alike, the issue of data cleansing needs to be closely linked to product data quality. Therefore, it is crucial to co-opt stakeholders onto a cleansing process early on. In fact, many organisations appoint a single individual to advocate for data quality and liaise… Read More »Who should be involved when defining product data cleansing rules?

The term ‘Golden Record’ refers to the most accurate, complete, and comprehensive representation of any master data domain and indicates that any data labelled as such can be safely used for any application across the enterprise. ‘The best version of the truth’ and ‘The single source of truth’ are two other common terms for this… Read More »Golden Record Management

At Start with Data, we specialize in providing comprehensive support for organizations implementing PIM (Product Information Management) and Product MDM (Master Data Management) projects. While our clients and potential clients may already have a good understanding of data types and information, it’s important to revisit the specific differences between data and metadata in the context… Read More »The difference between data and metadata in PIM

If there is a key element of a PIM or MDM implementation project, it is data quality. Without a de facto high-level quality threshold, the project will be plagued with the problems that dirty data compounds. The preventative measures at the discovery phase of the project include a data profiling phase which identifies a range… Read More »Data cleaning techniques for product data

A PIM platform has the potential to add enormous value to a company’s bottom line. The very first step is choosing the best PIM solution for the precise needs of that company. Manufacturers, distributors, and retailers of all kinds can benefit from better quality product information delivered to all sales channels and can easily scale… Read More »PIM vs PIM – a solution comparison

Start with Data and Winshuttle To equip you with more information about our PIM and MDM vendor partners, we set them some homework! 5 questions on their perspective of the product data management market, what their solution offers, and the kinds of customers they work with. Below, our vendor partner Winshuttle provide the answers about… Read More »PIM vendor series: Winshuttle

What is PIM in eCommerce? PIM in eCommerce is designed to make your day-to-day operations as easy, streamlined, and rapid as possible. Choosing the right PIM solution will reduce the time, expense, difficulty, and setbacks often associated with keeping an e-commerce business at the competitive coalface. What does PIM stand for in ecommerce? PIM in… Read More »PIM in eCommerce

Session 2: Mastery & Enrichment Consumer retailers and industrial distributors alike can add to the volume of product data, and enhance its value for the best possible customer experience, trustworthy business analytics, and insight. Webinar Series:How to create value for your business and customers through product data management Session 2: Mastery & Enrichment Wednesday 10th… Read More »Webinar Series: How to create value for your business and customers through product data management – Part 2

Clearly, a data migration tool must possess features like flexibility, scalability and ease of use for those stakeholders with minimal technical expertise. Additionally, to add agility to the endeavour, it requires an intuitive user interface and as wide a range of functionalities as necessary. No single off-the-shelf tool exists to fit all data migration projects.… Read More »Data migration tools

Data migration testing needs to be addressed in the preparatory phase, before moving to the data migration project. Ensuring verification and validation of the product data to be migrated significantly reduces the inherent risk involved. Pre-migration Certain data migration testing steps should be taken before entering the main project phases: Data cleansing In the data… Read More »Product Data Migration: Testing

What PIM brings to marketing teams Manufacturers, distributors, and retailers need PIM more than they ever have. The widespread shift to eCommerce models in both B2C and B2B has generated a broad variety of different sales channels, platforms, which has created a need for a scalable way to ensure customers get complete, correct, up to… Read More »PIM for marketing

No two data migration projects are the same, so the methodology used will vary from case to case. However, for Start with Data, the basis of any successful transformation project lies in the application of our four-step model. At Start with Data, we appoint, at minimum, two key migration figures: The Data Lead (Managing or… Read More »Product data migration – the process

The changing eCommerce landscape There are many more regular eCommerce customers than ever before, and they are expecting digital channels to deliver a very high baseline standard for the product information they need to make purchasing decisions. This also applies to B2B customers with industrial manufacturers and distributors. Purchasing behaviour has changed notably and the… Read More »PIM consultancy: The benefits of using a consulting partner

As digital commerce becomes embedded in our everyday lives, manufacturers, distributors and retailers face the challenge of satisfying customers whose profiles are rapidly evolving: That’s why PIM software solutions are becoming the go-to solution for businesses. It centralises the ‘golden record’ of all product data and offers features which integrate with various parts of the… Read More »PIM solutions: 10 things to look for

The eCommerce landscape has changed dramatically in the last couple of years, and statistics suggest that this trend is only going in one direction – omnichannel eCommerce is here to stay and is destined to dominate. Alongside this accelerated trend, the amount of product data being generated is growing exponentially, as are the risks of… Read More »The importance of product information management