Watch on demand: Exploring the key challenges encountered by building materials companies without a product information strategy or a centralised system for managing product data. Learn vital strategies to succeed in the building materials industry.
Enhanced product pages can significantly improve customer engagement and sales. This best practice guide has practical tips for an impactful product page. It’s concise, informative, and should be a game-changer for your product pages.
Product Information Management (PIM) is an essential tool in modern eCommerce and digital marketing, as it provides a unified platform for managing, enriching, and distributing high-quality product information to target customers. The technology which underpins this business discipline streamlines the creation and delivery of engaging product experiences across various sales and eCommerce channels.
When navigating the complexities of product information management, Akeneo’s PIM solution emerges as a key player, both for Product Information Management (PIM) and Product Experience Management (PXM). Our article addresses the most common questions asked about Akeneo and the capabilities of its PIM solution, contrasting them with its competitors, and highlighting its unique strengths.
For businesses, managing product information seamlessly across multiple channels is a challenge. With a surge in the digital marketplace, the need for an efficient Product Information Management (PIM) tool is undeniable. This article delves into what a PIM system is, its benefits, and highlights the best tools tailored for B2B needs.
Clade Engineering System, a 38-year-old industrial company based in Leeds, England, specializes in manufacturing industrial-scale natural refrigerant heat pumps. Recently, Clade underwent a significant business transformation, shifting from refrigeration to the heating sector. This move, coupled with rapid growth, presented new challenges and opportunities in how they managed their expanding product range and customer base.
How Pernod Ricard, a leading wine & spirits manufacturer & distributor, improved discovery & visibility of products to boost their eCommerce sales.
Discover how Product Information Management (PIM) transforms B2B digital commerce, enhancing data accuracy and omnichannel strategies. Learn the key features of PIM systems and how they streamline operations, improve customer experiences, and drive sales in our comprehensive guide.
The ability to manage product information efficiently has become a central competitive factor for B2B and B2C businesses across various sectors. Product Information Management (PIM) has emerged as an indispensable tool, offering efficiency and quality when handling complex product data and digital assets like high-quality images, videos, audio and accompanying documentation.