Pernod Ricard Case Study
We supported Pernod Ricard, a leading wine & spirits manufacturer & distributor, to transform their processes & existing Salsify PIM solution for managing product data. With greater integration, automation and data governance, their product introduction takes less time and trading partners, wholesalers and retailers receive better quality product data.
INDUSTRY
Brand Manufacturer
BRANDS
240
GEOGRAPHIES
73 countries
REVENUE
£8 billion
Through better data governance, automated processes & a scalable PIM solution, the client has a solid foundation to onboard and manage high quality product data to delight their distribution and retail partners.
Challenges
- Slow product introduction processes
- Manual data entry and management
- Poor data quality and many versions of the truth
Solution
Start with Data supported with mapping of current
PIM processes and creation of a new data model
including all attributes required for retailer &
distributors. Following this, we are reimplementing
their Salsify PIM to include a new data model, user
groups and improved workflows. Start with Data also
support ongoing product onboarding & content
enrichment.
Benefits
- Faster processes to deliver quicker time to market for new product releases and maintenance.
- Scalable Salsify solution, fully integrated with other systems making it easy to add and maintain retailer templates.
- Data governance has delivered improvements in product data quality, pleasing trading partners.
