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What is Cloud-Based PIM and Its Advantages?

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Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection.

The principle benefits of cloud-based PIMs are:

Convenience and simplicity

Traditional on-premise PIMs require installation on client devices, while cloud-based PIMs are accessible through web browsers, eliminating the need for extensive server maintenance or specialised in-house IT knowledge. This flexibility is crucial in today’s fast-paced digital business environment, where real-time updates and instant access to product information are vital for teams spread across various locations and departments.


Cloud-based PIM solutions offer ease of scalability, so businesses can expand their PIM features to match growth and manage an increasing volume of product data without the need for additional resources, server space, or technical teams. This scalability also extends to customisation options – businesses to tailor the PIM to their specific needs and processes.


In terms of , Vendors offer their cloud-based PIM solutions as SaaS (Software as a Service), with all the robust security measures that implies – it is the vendor hosting the service, so it is in  their best reputational interests to secure your data! This includes measures like frequent backups and the necessary protection against external threats. This level of security maintains the integrity of critical product data, a cornerstone for effective eCommerce operations.

Cost-benefit analysis

With subscription-based pricing models for these SaaS PIMs, businesses can choose whatever plan best fits their needs without worrying about unexpected hidden costs for maintenance or upgrades. This pricing structure is particularly beneficial for small to medium-sized businesses looking for advanced PIM services without the burden of making an enormous initial investment.

As the business grows, so can the PIM (as in scalability) – its capacity expands in relation to your business’s growth.

Enhanced collaborative options

Cloud-based PIMs enable seamless interaction between various teams, from product managers to marketing and IT specialists, which generates a cohesive approach to product information management rather than the historically siloed approach to data management. Cloud PIMs support this collaborative effort by granting different access levels based on roles within the organisation, enhancing overall operational efficiency whilst maintaining suitable security safeguards.

Leading cloud PIM solution vendors like Saleslayer, Akeneo offer features such as centralised product data management, support for multichannel sales, quick data import/export, and advanced rights management. These features (among many others) help businesses to optimise their product information, leading to faster time-to-market and greatly improved customer experiences.

Cloud-based PIM solutions represent a step-change in managing product information. Their flexibility, scalability, security, and cost-efficiency make them an ideal choice for businesses looking to enhance their eCommerce operations now and into the future. With cloud PIM, companies can expect a streamlined process, easier collaboration, and an efficient path to growth and customer satisfaction.

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