ERP systems keep your business running, but are they holding your product data back? Learn how integrating a PIM with your legacy ERP enhances data accuracy, streamlines workflows, and optimises your tech stack—so your product data works for you, not against you, in today’s fast-paced eCommerce landscape.
Your tech stack is a tangled web, and outdated systems aren’t helping. A PIM system can bring order, but only if it integrates seamlessly. This article breaks down PIM integration—how it works, why it matters, and the best tools to keep your product data in sync across every channel.
Product data is the DNA of eCommerce—every spec, image, and description that shapes a product’s digital identity. But managing it well? That’s the real challenge. Learn how centralising product data improves searchability, customer experience, and sales while reducing errors that cost you conversions and brand trust.
Explore the transformative journey from Excel to Akeneo PIM in our comprehensive guide. Learn how Akeneo’s advanced features streamline product data management, enhance digital asset management, and drive eCommerce success.
We investigate how to integrate a PIM solution with legacy ERP systems, and why it’s a far smarter option than throwing out your legacy ERP because it can’t cope.
Product Information Management (PIM) is a pivotal tool for marketing and sales. PIM systems provide an all-encompassing way of managing product data as well as driving demand, and streamlining online sales processes. Below are the multifaceted impact of PIM on online sales and marketing strategies.
As the scope and reach of digital commerce expands, the volume and complexity of product data is increasing, and Product Information Management (PIM) stands as a crucial component for businesses aiming to thrive in the e-commerce landscape. As data is rapidly growing, with IDC’s report predicting a leap to 175 Zettabytes by 2025, the importance of data quality in PIM is evident. It isn’t just about improving product data, but about ensuring that every piece of product information is accurate, consistent, complete, and timely.
The digital commerce ecosystem is constantly evolving, and the mushrooming influence of Artificial Intelligence (AI) and Machine Learning (ML) hasn’t ignored Product Information Management (PIM). In fact, it’s reshaping how businesses manage, organise, and use product data. AI is not only enhancing operational efficiency but also redefining the nature of competitive dynamics in the market.
Product Information Management (PIM) and Search Engine Optimisation (SEO) work hand-in-hand to form a powerful alliance when it comes to online retailing. A robust SEO strategy, powered by an effectively configured PIM, is a key factor in enhancing online visibility and driving traffic and sales to channels.
Product Information Management (PIM) software is now a central tenet of any business’s strategy for managing, enriching, and distributing product data. Understanding what PIM is, and selecting the right system, are critical knowledge bases to enhance your business’s performance in omnichannel marketplaces.