Guides

If most of your business still happens over the counter, on the phone, or through reps in the field, it’s easy to think product data isn’t a priority. But here’s the thing: whether your customer walks into a branch or logs in from their van, they’re making decisions based on the information you give them.… Read More »PIM in the Yard? Why Digital Product Data Still Matters in Branch-Based Sales

If you’re a distributor trying to grow your reach through online marketplaces, you’ve probably realized something painful: Listing your products is harder than selling them. Every marketplace—whether it’s Amazon Business, Zoro, Digi-Key, or a specialized B2B portal—has its own rules: And most distributors are managing this chaos in spreadsheets. That might work for a few… Read More »Marketplace-Ready: How Distributors Can Syndicate Product Data Without the Spreadsheet Chaos

If you work in manufacturing, you already know the grind: dozens—sometimes hundreds—of SKUs, each needing technical data, compliant documentation, and marketing-ready content. And if your team is still managing product info in spreadsheets or static PDFs? You’re burning time, budget, and probably patience. Let’s talk about something that’s costing mid-sized manufacturers upwards of £100,000 a… Read More »How to Save £100k a Year on Product Sheets (Without Cutting Corners)

If you’re a distributor managing thousands of SKUs, you’ve probably faced this reality: Too many products. Too little time. Too much pressure on a small team to get content launch-ready—across websites, catalogs, and partner channels. You want to move fast and publish at scale. But when every product needs enriched data—technical specs, descriptions, certifications, images—it… Read More »How Distributors Can Enrich 1,000’s SKUs Without Burning Out Their Team

Trade buyers aren’t browsing your website for fun. They’re under pressure. Quoting jobs. Checking specs. Finding alternatives. Downloading datasheets. Often after hours, when no one’s picking up the phone. If your website can’t deliver the information they need—fast and reliably—you’re not just missing a sales opportunity. You’re frustrating the exact customers you want to keep.… Read More »Can Your Website Handle the Data Needs of Trade Buyers?

In the building materials world, your product range isn’t just broad—it’s deep. Cement isn’t just cement. You’ve got different bag sizes, compressive strengths, curing times. And that’s just one category. As your product range grows, and your customers expect more from your digital channels, you reach a point where the old ways of managing product… Read More »5 Signs It’s Time for a PIM (Construction Edition)

We all have an insatiable appetite for information nowadays. We’re flooded with it from all directions, but sometimes, when we need it to make informed decisions, it isn’t always straightforward to find. That’s frequently the case with product information. For merchants of all shapes and sizes, two key factors for presenting complete, relevant, accurate, and… Read More »The Ultimate Guide to Taxonomy and Attribution in eCommerce

In the building supplies world, print has held its ground. Product catalogues, technical brochures, printed datasheets—they’re still useful, especially in-branch or out on-site. But as your customers start doing more online—pricing jobs, comparing specs, checking availability—those PDFs and printouts start showing their limits. The challenge? A lot of businesses still treat the print catalogue as… Read More »Beyond the Brochure: Taking Print-Heavy Businesses into Digital Product Management

Your engineers are ready. Your prototype is solid. Sales has interest from key customers. But your product launch stalls out—not because of the product, but because no one can find the right data. Sound familiar? If you’re using an ERP like NetSuite or Linnworks to manage product data, you’re not alone. These platforms are great… Read More »Why Legacy Systems Are Killing Your Product Launch Speed and What to Do About It

If you’re selling building materials—cement, timber, insulation, fixings, adhesives—your product pages do more than just display stock. They make or break your customer’s buying decision. And your customers aren’t browsing casually. They’re quoting jobs at night, comparing specs across sites, and deciding who they’ll call first thing in the morning. If your product page is… Read More »What Good Looks Like: A Product Page for Construction Materials

What Does a PIM Integration Project Involve? Integrating a Product Information Management (PIM) system with other platforms—such as ERP, eCommerce, Inventory Management, Marketplaces, Order Management Systems (OMS), and Dropshipping—is essential for maintaining accurate, consistent, and enriched product data across multiple channels. However, the right integration approach depends on your business needs, system architecture, and data… Read More »3 Ways to Integrate a PIM Effectively

Accurate product data is a prerequisite for any eCommerce worth its salt nowadays. The importance of reliable information in the eyes of the discerning consumer makes your selection and management of a Product Information Management (PIM) system a critical longer-term decision. One such platform, Pimcore, is frequently highlighted as a leading solution, but how does… Read More »4 best Pimcore alternatives for product information management in 2025

Running a Product Information Management (PIM) Request for Proposal (RFP) is a critical task for eCommerce businesses aiming to streamline their product data management. This article guides you through the essential steps of the PIM RFP process, from preparation to vendor selection, ensuring you make an informed decision that aligns with your business goals. What… Read More »How to run a PIM RFP

Product images are essential for any sales channel. They’re not just a nice-to-have; they’re a fundamental expectation for online shoppers and B2B buyers alike. High-quality, consistent images contribute to compelling customer experiences and brand trust. But managing these images effectively is where many businesses struggle. Without a structured approach, you risk scattered versions, siloed storage,… Read More »3 Ways to Store Product Images

There’s a growth in eCommerce, hybrid, and brick-‘n-mortar businesses far and wide choosing to implement PIM systems as the cornerstone of digitising their product information management. After all, accurate, up-to-date and complete product data is a critically important component of a high-quality customer experience. That’s why, whether you are a retailer, distributor, or manufacturer, sourcing… Read More »3 ways to source product information

For eCommerce, an efficient site search function is absolutely vital for providing a top-quality customer experience and making sales more likely. Our article explores the importance of site search., and the role of Product Information Management (PIM) plays in improving search functionality. We’ll also provide some practical strategies to optimise your site search for better… Read More »How to improve your site search with PIM

In the bustling and competitive digital marketplace, effective product information syndication is crucial for eCommerce businesses to maintain consistency and accuracy across multiple sales channels. Our article explores what product information syndication is, its importance, best practices, and how to navigate the evolving landscape of retailer requirements. We’ll also include a real-world use case and… Read More »How to syndicate your product data

As eCommerce-savvy buyers, we know exactly what we want when searching for a product—information. Accurate, up-to-date, and comprehensive product details are the foundation of modern commerce. Whether your business is B2B, B2C, or D2C, how you store and manage this vast volume of information directly impacts efficiency, consistency, and sales. Poorly managed product data—whether inaccurate,… Read More »7 Ways to Store Product Information